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Welcome to Compare Betting Deals. Our aim is to connect you with the best sports book and online bookmakers in the industry. In such a crowded marketplace, choosing the most suitable betting platform can prove very challenging. To help, we only feature betting sites that have been evaluated according to our own stringent benchmarks. A company that performs consistently well across these areas will likely offer a superlative betting package.
Finding a suitable online betting site is a highly subjective process that’s based on personal preference. Many punters gravitate towards a particular brand because of its reputation, reassured that the company with which they entrust their stake money can offer the best overall experience.
While it’s certainly true that many big brand bookies have become renowned for their flawless betting platforms and competitive deals, there are plenty who take advantage of their elevated market position by offering run-of-the-mill promotions and miserly odds.
Then there are customers who seek out lesser-known companies in the hope of finding more favourable odds or pricing. This can be a great way of finding the best deals but it’s an approach that’s often fraught with difficulties. For instance, a lot of smaller companies, in their rush to provide competitive odds and other perks, often neglect other important elements such as site security, customer support and design.
Whatever your inclination may be, there are numerous factors to be considered before parting with any cash. The most important of these are included in our reviews, in which we carefully consider each operator’s ability to meet what we consider essential criteria. Here’s a run-down of the things we look for in a betting site.
Promotions and betting deals are the best way to attract new players and retain existing ones. Given the market saturation, most online betting companies go out of their way to offer incentives and perks in one form or another. Indeed, the competition is so fierce that providers are constantly under pressure to come up with better promotions than their rivals. Because of this, customers can really benefit from the all the ‘deals’ thrown their way. The downside of course is that it can be particularly difficult to see the wood from the trees when it comes to offers. To make matters worse, many betting specialists use clever wording to draw bettors while keeping the subtle stipulations in the T&Cs.
The best online betting sites offer new customers strong incentives to sign up with them. These usually come in the form of deposit bonuses in which the bookie adds extra money to a customer’s first stake. Many offer 100% bonuses on deposits which are usually capped at a certain amount. Nevertheless, such promotions help new customers to hit the ground running by improving their stake amount and thereby expanding their options.
Enhanced odds, also known as price boosts, are a popular strategy among online betting sites. They’re usually applied to certain sporting events on a short-term basis and are often vastly superior to standard pricing. In most cases, they’re only available to new customers and are also subject to a stake limit. With that said, they do offer superb value for money, even if they are rather short-lived.
The odds for any given sporting event tend to deviate. This is because providers try to work with as low a margin as they can get away with in order to get one over their competitors. Although the differences aren’t that pronounced, searching for the best prices has become a widely practiced ritual among both casual and serious punters. Companies that heavily promote favourable odds on multiple outcome markets, usually have higher margins to work with. This means that better odds are often available with the larger bookmakers.
Offering wide coverage of multiple sports is crucial for any sports book operation and offers customers plenty of options when it comes to wagering. Traditionally, it was football, horse-racing, cricket and greyhound racing that dominated the pages of online betting sites. However, things have changed quite considerably in the betting industry in recent years. Now, a majority of internet bookmakers provide access to sporting events from all over the world. If you come across one that doesn’t offer solid coverage, you may want to look elsewhere.
Customer support is crucial regardless of the industry you’re in. In an online environment, customers should have access to multiple channels of communication including email, telephone and live chat support. Response times are also important as are the hours in which customer help agents work. Many of the best online betting sites offer 24/7 support – but this is by no means universal.
This particular area doesn’t necessarily indicate a poor sports book website. Indeed, we’ve conducted reviews of numerous big-name bookmakers who fail to offer much variety in terms of deposit methods. But the emergence of online transaction services such as Skrill and Neteller has increased the options available to online customers. Consequently, we’re always pleased to see an online bookmaker who offers these services too, if only for the sake of convenience and ease-of-use.
If you’re exchanging personal information and money online, robust security is essential. For websites, this comes in the form of Secure Socket Layer (SSL) technology which encrypts data during transfer. The bare minimum requirement these days is 128bit although a good number of online bookmakers use 256 bit encryption. This is one of the most important considerations when searching for top online betting sites and should be a major factor in your decision-making process.
Sports book websites usually contain massive amounts of information, especially if they offer good coverage. Therefore, being able to present this information clearly via a browser window is important, not just for usability but for the convenience of customers. But this doesn’t just apply to desktop computers any more. The popularity of mobile gambling means that companies have to design for multiple devices, irrespective of screen size. It follows then, that the responsivity of a betting website can often be indicative of an online betting site’s overall quality.
We also consider market coverage when assessing an online betting site. There are countless markets to choose from these days including in-play, accumulators, point spreads and handicap betting. Considering the enormous popularity of these new markets, a bookmaker would be foolish bordering on negligent not to include them. If we find any that don’t come up to scratch, you’ll know about it.